Take control

of your capital

Fresh Amplify gives ASX companies the tools to reach and engage shareholders and raise capital
Jerry Seinfeld
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Our clients have unlocked millions in untapped investor demand




s708s identified


Capital unlocked


Market cap supported
Take control with

"The retail investor has never been more influential, yet Australian issuers have been operating without the tools to understand or effectively engage with modern shareholders. US-listed companies have already started harnessing the opportunity that stronger retail representation brings, and now ASX-listed companies have the ability to do so."

Ben Williamson
CEO and Co-Founder of Fresh

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Sign up for great regular content, invites to our Fresh Connect events, and early access to our shareholder experience product.

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Increase shareholder demand without the middleman

Take control of shareholder data

Separate the signals from the noise with shareholder analytics that measures and analyses investor demand in real-time.

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Grow demand & protect dilution

Fresh Amplify offers a comprehensive suite of tools to help you attract new shareholders and retain existing shareholders.

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Raise capital without the fees

No-fee capital raising combined with accurate raise modelling reduces the cost of capital and creates predictable outcomes.

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Increase shareholder engagement

Rogue anonymous keyboard warriors become a thing of the past with the interactive and customisable Investor Hub, bringing the online shareholder discussion into a forum you can control.

Raise capital with confidence

Accurately forecast your current capital raise potential using a model that is built off the back of 1,400+ capital raises.

Tools to help you grow your share price & raise capital

Monitor shareholder growth in real-time, enrich your shareholder data, and increase shareholder conviction.

Real-time shareholder growth monitoring

Shareholder data enrichment

Optimised shareholder onboarding

Raise capital without the sell-off

Reap the benefits of optimised shareholder engagement with placements, entitlement offers, and SPPs through Fresh Amplify. With accurate raise predictions and no transaction fee, raising capital through Amplify lets you have your cake and eat it too.

"Fresh Amplify gave us a deeper understanding of our shareholder base at scale and was able to show us, through data and evidence, that we could raise the required funds solely through a shareholder offer."
Daniel Tillett
CSO & Executive Director at Race Oncology
How it works

Know, grow, and capture investor demand

Connect to your registry

Amplify is compatible with companies on Boardroom, Automic, and Computershare.

Dedicated customer success

All Amplify customers have a dedicated Customer Success manager.

Monitor & grow monthly

Tools to help you increase your share price via shareholder engagement.

Raise capital without the fee

Raise sticky capital when you need it with no additional fees from Fresh Amplify.

Can I trial the software?

Due to contractual requirements, we cannot offer free trials. However, if you are not satisfied with Fresh Amplify after one month, we'll terminate the contract and issue a refund.

Can I raise via a broker or other third party?

Absolutely! We recognise that sound capital markets strategy can require the use of placements via brokers. We're even happy to recommend some brokers that will suit your needs.

Can I use this alongside my IR firm?

IR professionals love Fresh Amplify in the same way that accountants and bookkeepers love Xero. Fresh Amplify gives your IR team the tools to measurably optimise their impact.

What is a Capital Markets Management System?

A Capital Markets Management System (CMMS) provides a data-driven backbone to capital markets strategy, enabling you to measure shareholder engagement and optimise your investor relations strategy in order to grow your shareholder base, decrease shareholder selling pressure, and raise more capital from sticky shareholders.

Why should I use a capital raising platform?

Fresh Amplify helps companies leverage the entire capital raising cycle in order to maximise their capital potential and minimise post-raise selloffs. Amplify has helped companies access millions of dollars in latent capital via the Investor Hub, which collects shareholder and prospective investor data and identifies high net worth investors within your registry.

Does capital raising software actually work?

Yes! A notable capital raise that Fresh Amplify supported was Race Oncology’s oversubscribed $29.7m SPP in 2021. You can view the case study here.

How secure is Fresh Amplify?

Fresh Amplify works closely with your registry to ensure your data privacy remains on-par with that of your registry. In other words, if you trust your registry, then you can trust Fresh Amplify  (view more).

I need to raise soon, can Fresh help?

A large percentage of our customers have raised capital within weeks of signing up to Fresh Amplify. We can help maximise your short-term capital requirements whilst simultaneously strengthening long-term needs.

Isn't this what my registry does?

Fresh provides more data and insights than a typical registry to give you the signals and tools to grow your share price and raise capital.

Think of Fresh Amplify as a support service to complement your registry, broker, and IR/PR team.

Who should use Fresh Amplify?

Fresh Amplify can help any ASX-listed company grow its shareholder base, increase shareholder engagement, and raise more capital from sticky shareholders.

For pre-revenue issuers, Fresh Amplify helps you maintain a base of high-conviction shareholders who understand the opportunity you're chasing and share the vision of your leadership team.

For mature issuers, Fresh Amplify can help you measurably grow and maintain your shareholder base through hyper-targeted insights that can be easily actioned.

What is a capital raising strategy?

At Fresh Amplify, we subscribe to the notion that raising capital is a multi-year task and is not limited to the weeks that the actual raise takes place. A capital raising strategy, therefore, leverages the cyclic nature of raising capital to provide a long-term structure to the capital raising process. It typically includes a focus on growing your shareholder base, increasing shareholder conviction, a well-timed raise, and allocating to sticky investors.

Who should use Fresh Amplify?

Fresh Amplify is for ASX listed companies and their vendors, including IR and Company Secretary services (if they are outsourced). Management teams love Fresh because it provides a data-driven approach to capital markets strategy, IR teams love Fresh Amplify because it enables them to reach and engage retail shareholders, and CoSecs love Fresh Amplify because it enables companies to discount the cost of capital.

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